Article Shared by healthtrends2021.com
The year 2020 brought hardships and change for many people around the globe, and our everyday habits and behaviors have dramatically shifted.
Our priorities have changed as well, with many people focusing anew on their health and well-being, including what they eat. As a result, food and health cultures have changed.
Putting an end to 2020 feels cathartic. This year has put an unprecedented strain on our lives, affecting us in ways big and small—in ways obvious and in ways we likely haven't even started to understand. Yes, 2020 has transformed us. With 2021 now here, we understand that our journey is not done. We still have challenges ahead. We are still learning and growing.
When we look at the year ahead in the well-being space, what we see reflects that. We are pushing to make a healthier society—through things like metabolic health or accessibility to fresh, whole foods. We are realizing that when we let nature do what it's supposed to do, we are better for it: from the tiny, microscopic world of our skin microbiome to the planet itself. And we are coming together, to find innovative fixes to systems or mindsets that do not serve us: from unrealistic parenting standards to the way we've underprioritized mental health.
All of these things, and more, emerged because of last year. It was a hard one, but let's do our best to make sure that we are better because of it.
Foods won’t just be valued for staving off hunger pains. The future of food and drink will take cues from the supplement market, calling attention to the roles that specific ingredients play in improving overall health and well-being.
COVID-19 was a reminder that health is transient and can change at any time. For many, this led to looking for products that could support a healthy immune system to better prepare them for illness.
According to Market Research, over 50% of consumers reported taking more supplements to support their immune health in 2020.
This growing interest in immune health will continue to be a top focus of the health and wellness industry in 2021. Rather than focusing on treating conditions, many consumers will strive to prevent them via a strengthened immune system.
In response to this, the food industry will take notes from the supplement industry by creating products with added nutrients that may support immune function and overall health, such as zinc, selenium, vitamin C, and vitamin D.
What’s more, alternative remedies have and are expected to continue to increase in sales in 2021. Elderberry, echinacea, astragalus, turmeric, and ginger are some of the top selling herbal supplements claimed to help boost your immune system.
Furthermore, purpose-driven ingredients are predicted to be at the forefront of the food industry. Examples of this include adding olive oil to support heart health, vitamin C to boost the immune system, or probiotics in kombucha to promote a healthy digestive system.
These products will continue to create a buzz.
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